Cheryl Braunstein
I was a teenager when I first heard of Willi Smith and was far from being any kind of a trendsetter in my suburban California high school. On a special occasion trip to San Francisco's Neiman Marcus store—there they were—an affordable set of WilliWear black slacks at a price that I could afford and in my size. They fit me perfectly, and I felt like I was really something whenever I put them on. Within a year of my purchase, Willi Smith passed away. A few years after that, the pants no longer fit. Even so, after all these years, I couldn't bear to ever part with them. They were a tangible memento of the time—like a concert T-shirt or a mixed tape from an old boyfriend. I haven't been able to wear the pants for decades, but I still have them.
WilliWear label, courtesy of Cheryl Braunstein
WilliWear label, courtesy of Cheryl Braunstein
WilliWear News, Summer 1986 Collection, 1986