Community Archive



The Willi Smith Digital Community Archive invites friends, collaborators and admirers of American designer Willi Smith to share in writing his history. This site collects and publishes personal recollections, new scholarship, video, and digital ephemera that contributes to a greater understanding of Smith’s life, work, and times.


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Mary Jane Marcasiano



In New York City in the mid-seventies, the subways were dangerous, and everyone took the bus, in particular the number five bus, which connected Uptown to the Village and SoHo in a straight line. You never knew who you’d meet on the bus. It was a bit of a party. As a Parsons’ fashion student, I would often ride the bus back and forth from school, Fifth Avenue and 13th street, to the Fifth Avenue Museums. One day, coming home from the Metropolitan Museum of Art, I met two cute, fun people. We exchanged compliments on each other’s style and introduced ourselves —it was Willi and Toukie Smith.

I was thrilled it was Willi Smith, who was not only my favorite designer at the time, but that year I had an after-school job designing the windows at Capezio in Greenwich Village. I had just designed a window of his wonderful cotton separates hanging from clothespins on a wash line. I invited Willi and Toukie to come down and see the window, and they came. That semester, I made no money in my job—I took all my salary in WilliWear! WilliWear’s fun, practical minimalism influenced my personal style and my development as a young designer. It’s also inspired in me the concept of young independent designers, and when I graduated from Parsons, I started my own company.



SITE for WilliWear, Showroom, New York, NY, Photographed by Andreas Sterzing, 1982


This website was designed by and created in collaboration with Cargo, as part of its ongoing initiative to support arts, design and culture.

This website was designed by and created in collaboration with Cargo, as part of its ongoing initiative to support arts, design and culture.