Community Archive



The Willi Smith Digital Community Archive invites friends, collaborators and admirers of American designer Willi Smith to share in writing his history. This site collects and publishes personal recollections, new scholarship, video, and digital ephemera that contributes to a greater understanding of Smith’s life, work, and times.


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Artist T-shirt by Dondi for WilliWear Productions, 1984

Penny Payne



The Made in New York video, directed by Les Levine for WilliWear Productions, was a personal flashback to the craziness of the eighties! In the video clip showing the artist-designed T-shirts, I was sort of "freeze-break dancing" in my unique way, which came very naturally to me. I probably got the job because, being a trained dancer, I was doing a lot of "still life" modeling, which was extremely in demand at the time in New York City and Long Island.

I modeled in store windows for Macy's in Herald Square, Jaeger-LeCoultre Boutique at Madison Ave, and Americana Manhasset in Long Island—I also modeled at a wild Echo New York cocktail party where I was up on columns among the guests. Choreographed fashion shows were a popular format—all types of live presentations. I had that angular body type that worked with this whole aesthetic, which Les was going for. I think he let me do my thing because I "got it." The experience was wild and wacky, and I loved it. 

I remember being at the AREA launch event—it was noisy and dark except for the video screens around us. I think we were wearing the Artist T-shirts and Willi's clothes as party "guests." This was not a club I had been to, but there was an image of that event tucked in my memory. With the 1980s coming back from time-to-time over the years as an inspiration, I am thrilled I was an organic part of the sights, colors, patterns, sounds, and fashion of that fun period.


This website was designed by and created in collaboration with Cargo, as part of its ongoing initiative to support arts, design and culture.

This website was designed by and created in collaboration with Cargo, as part of its ongoing initiative to support arts, design and culture.